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ABOUT
Continuum Strategies is grounded in extensive real-world experience and driven by innovative thinking. Our team brings real-time, results-oriented solutions that deliver for clients across the public affairs continuum.
With a proven track record in communications, media advocacy, stakeholder engagement and crisis response, we build the critical relationships that turn goals into outcomes. We help clients anticipate challenges, seize opportunities, and navigate complex issues, empowering them to:
· Shape compelling narratives
· Influence public opinion
· Strengthen stakeholder trust
· Advance meaningful policy outcomes
Meet Our Team
Korey Ryder
Senior Consultant
Korey Ryder is a seasoned political strategist and public affairs leader with over a decade of experience at the intersection of campaign innovation, grassroots advocacy, and government engagement.
A proud Louisiana native, Korey has built a reputation for bringing state and local politics into the 21st century - redefining how candidates and causes connect with voters in a digital age.
Throughout his career, Korey has worked high-stakes campaigns and policy initiatives across Louisiana, with a consistent focus on integrating cutting-edge media and voter outreach technology into traditional frameworks. From producing compelling digital narratives to deploying advanced canvassing tools, he understands that authentic storytelling and modern strategy are essential to reaching and mobilizing today’s electorate.
Whether he’s building bipartisan coalitions, shaping policy conversations, or mentoring the next generation of campaigners, Korey’s work is grounded in the belief that democracy thrives when communities are informed, engaged, and empowered.
Korey lives in Baton Rouge with his husband and two dogs.
Rachel Hebert
Executive Assistant
Rachel supports our firm's consultants and coordinates community and stakeholder engagement initiatives.
Rachel aims to connect clients with local communities and organizations. She does this by facilitating connection, organizing events, handling logistics, and ensuring that the goal between client and organization is met.
Drawing on her experience as a former Louisiana-based educator, Rachel brings exceptional communication, organization, and relationship-building skills to her work.
Her passion for fostering meaningful connections helps strengthen partnerships and support successful outreach efforts across the communities we serve.
Rachel is a native of Ascension Parish, where she also spent her teaching career, and lives in Prairieville with her husband and two daughters.
Lana Sonnier Venable
Owner/Principal
Firm owner/principal Lana Venable is a veteran strategist, skilled communicator, and diplomatic problem-solver with more than three decades’ experience in all facets of public affairs across the business, government, and nonprofit sectors. Prior to starting the firm in 2018, Lana spent more than a decade as public and government affairs advisor at ExxonMobil Baton Rouge. In addition to serving as a company spokesperson, she developed and executed strategic communications and advocacy campaigns and led crisis communications planning, training, and response for the company’s five area manufacturing sites. During her tenure, Lana worked with employee and community advocates to address critical issues and collaborated with stakeholders across numerous organizations to enhance and promote the company’s community outreach and investment programs. Lana’s prior experience includes serving as press secretary for Louisiana Economic Development following Hurricanes Katrina and Rita, acting as primary department spokesperson, and coordinating trade missions, press events and working across state agencies on a variety of response and recovery programs. She also directed government relations programs for both the American Cancer Society and American Heart Association in Louisiana. Her early career included volunteer management, fundraising and event planning positions with other non-profit organizations in Washington, D.C., and Atlanta. A proud LSU alum, Lana currently lives in Baton Rouge and is a native of Oberlin in Allen Parish, Louisiana. She is a member of the Public Relations Society of Louisiana (PRAL), the Baton Rouge Press Club, the Public Affairs Research Council (PAR) and the Louisiana Association of Business & Industry (LABI). Throughout her career, she has participated in and conducted training in media relations, stakeholder engagement and crisis communications for several local and statewide organizations. Lana is a 2010 graduate of the Council for a Better Louisiana (CABL) Leadership Louisiana program and was recognized with a global ExxonMobil Responsible Care award for her leadership in establishing the innovative North Baton Rouge Industrial Training Initiative. She has also been recognized with the American Tort Reform Association’s Legal Watchdog Award for her work in civil justice reform in Louisiana.